| |
Foreword |
5
|
| 1 |
 WHY? |
6
|
| 1.2 |
What
skills and knowledge do I need? What about education? Does it matter? |
7
|
| 1.3 |
How
do I get my foot in the door? Ideas for getting into the business. |
8
|
| 1.4. |
How
do I actually apply for a job? |
10
|
| 1.5 |
Broadcasting
Schools. Are they worth the time and money? |
11
|
| 1.6. |
Where
are jobs for beginners advertised? |
17
|
| 1.7 |
Producing
and recording a professional audition. |
18
|
| 2 |
MONEY |
19
|
| 2.2 |
What
could I earn as a beginner? |
20
|
| 2.3 |
What
could I earn when I'm more experienced? |
20
|
| 2.4 |
What's
the top money I could work towards? |
21
|
| 2.5 |
Do
I need to join a Union? |
22
|
| 2.6 |
How
do radio stations make their money? |
23
|
| 3 |
WHO
ARE SOME OF THE PEOPLE I'LL MEET IN MY FIRST JOB? |
23
|
| 3.1 |
Owners
and Management. |
23
|
| 3.2 |
The
Program Director. |
24
|
| 3.3 |
The
Production Manager. |
25
|
| 3.4 |
Consultants. |
25
|
| 3.5 |
Journalists. |
26
|
| 3.6 |
Salespeople. |
26
|
| 3.7 |
The
Office People. |
27
|
| 3.8 |
The
Promotions and Publicity People. |
28
|
| 3.9 |
Engineers
and Technicians. |
28
|
| 3.1 |
The
Receptionist. |
29
|
| 4 |
I'M
ON THE AIR. NOW WHAT? |
29
|
| 4.1 |
The
On-Air Attitude. |
29
|
| 4.2 |
Teams. |
31
|
| 4.3 |
Do
I need to be funny to be a success? |
32
|
| 4.4 |
How
can I outshine other D.J.'s? |
35
|
| 4.5 |
How
can I sound good on the air? |
37
|
| 4.6 |
What
are some other sources for prep material? |
38
|
| 4.7 |
What's
so important about air checking? |
47
|
| 4.8 |
What
are "the Basics" I often hear mentioned? |
49
|
| 4.9 |
Timing
out. |
51
|
| 4.1 |
People
looking for free plugs |
52
|
| 4.11 |
What
if I make a mistake? |
53
|
| 5 |
RADIO
AND TALK. |
53
|
| 5.1 |
Taking
calls. How do I do it? |
54
|
| 5.2 |
How
do I make calls really work? |
57
|
| 5.3 |
Interviews
and how to do them successfully. |
57
|
| 5.4 |
What
do I need to know about reading commercials? |
61
|
| 5.5 |
Commercial
Breaks. |
64
|
| 6 |
THE
MUSIC. |
65
|
| |
Who
chooses it and how? |
65
|
| 7 |
FORMATS. |
71
|
| 7.1 |
How
many different formats are there? |
71
|
| 7.2 |
What's
the word on "talk radio?" |
71
|
| 7.3 |
How
can I become a good radio producer? |
72
|
| 7.4 |
How
do I become a talk-radio star? |
73
|
| 7.5 |
Which
format will provide the most for future radio stars? |
76
|
| 7.6 |
Requests
and how they fit the format. |
77
|
| 8 |
WHAT
IS THE DIFFERENCE BETWEEN AM, FM, DIGITAL, INTERNET AND SATELLITE
RADIO? |
78
|
| 8.2 |
Digital
Radio. |
79
|
| 8.3 |
Internet
Radio/podcasting. |
80
|
| 8.4 |
Satellite
Radio. |
83
|
| 9 |
ANNOYING
THINGS. |
83
|
| |
The
Studio Hotline. |
83
|
| 9.2 |
Dealing
with Management. |
85
|
| 9.3 |
Being
Fired. |
85
|
| 10 |
PROMOTIONS |
88
|
| |
What
are they for? |
88
|
| 10.2 |
What
are Promotions? |
88
|
| 10.3 |
What
makes a good promotion? |
89
|
| 10.4 |
Stunts. |
90
|
| 10.5 |
Publicity. |
93
|
| 11 |
OUTSIDE
BROADCASTS |
94
|
| |
What
are they for? |
94
|
| 11.2 |
The
History. |
95
|
| 11.3 |
The
Dangers. |
95
|
| 11.4 |
Meeting
the Fans. |
97
|
| 12 |
THE
NUTS AND BOLTS OF RADIO. |
98
|
| |
The
Studio. |
98
|
| 12.2 |
Recording
stuff. |
101
|
| 13 |
NETWORKING |
103
|
| |
What's
the history of Networking? |
103
|
| 13.2 |
The
downside to networking. |
104
|
| 14 |
AUTOMATION |
106
|
| |
What
is it? |
106
|
| 14.2 |
What's
the history of Automation? |
106
|
| 14.3 |
How
to make automation sound live. |
107
|
| 14.4 |
Some
problems of automation. |
109
|
| 15 |
RATINGS
& RESEARCH |
109
|
| |
Ratings…can
you believe them? |
109
|
| 15.2 |
How
are radio surveys conducted? |
110
|
| 15.3 |
What
do surveys tell you? |
112
|
| 15.4 |
Where
can surveys go wrong? |
113
|
| 15.5 |
What's
the future for surveys? |
114
|
| 15.6 |
How
important is research? |
115
|
| 15.7 |
What
sort of research is done? |
116
|
| 16 |
THE
WALK OF LIFE. |
118
|
| |
Get
a Life |
118
|
| 16.2 |
Money
and the future. |
120
|
| 16.3 |
Living
with Radio. |
122
|
| 17 |
PEOPLE
YOU'LL MEET ALONG THE WAY. |
123
|
| |
Ego
and those with it. |
124
|
| 17.2 |
"Funny
in the Corridors". |
124
|
| 17.3 |
No
"street cred". |
125
|
| 17.4 |
Record
Company reps. |
127
|
| 17.5 |
Experts. |
127
|
| 18 |
YOU'VE
BEEN A WUNNERFUL AUDIENCE… |
129
|
